Savona Brand Book 2021
Who is Savona? Savona is an urban retreat in a natural environment. While most places are indistinguishable, timeless places are unforgettable. In the heart of West End, situated along a stretch of natural green space, Savona Mill is an enduring community heirloom. A historic structure that’s been repurposed, reimagined and reclaimed by a community in the midst of its revival. With wear and tear that tell the story of its past, Savona is where new stories are yet to come.
This brand book serves as a guide to architects, interior designers, vendors and staff alike as the vision of Savona comes to life in the heart of West End Charlotte, NC.
Agency: BooneOakley; Creative Director: David Oakley; ACD/Copywriter: Mary Gross; Senior Art Director: Laura Beebe; Art Director: Savannah Jackson; Designer: Betsy Woodworth